Thursday, 13 November 2014

MEDIA  OWNERSHIP IN

 KERALA-WHO OWNS MEDIA?


JAIHIND 

           Ramesh Chennithala,  Home Minister, Kerala
                                    &
             M.M.Hassan
            Former Minister and official spokesman of Kerala          Pradesh Congress Committee

                                     INDIAVISION

M. K. Muneer,
(Chairman of Indiavision)
 Minister for Social Welfare and Panchayat .
Son of  C. H. Mohammed Koya,  late politician and former Chief Minister of Kerala.(Indian Union Muslim League)

KAIRALI TV

Mammootty is  the chairman of Kairali TV
Backed by the Communist Party of India-Marxist (CPI-M)
 
                                  DESHABHIMANI

                   Communist Party of India
                     
                              VEEKSHANAM

         Kerala Pradesh Congress Committee

WHAT IS THE END RESULT OF MEDIA OWNERSHIP?
uOne sided reports –BALANCE
uGatekeeping-Politicians,corporates etc.
uExaggerated reports
uOpinion based reports-OBJECTIVITY

Tuesday, 11 November 2014

ONLINE Vs OFFLINE MEDIA

AN OPEN WAR-ONLINE Vs OFFLINE MEDIA

The offline media have traditionally provided a trusted and reliable source of information but the fast moving world demands the need of online media. Today almost every offline media houses have their own websites. The basic difference between online and offline media is the difference in platform. Paper is for print journalism and web for online journalism. In both print and web information is organised as an inverted pyramid with most important information at the top but there are many differences in content and style of writing.
PLEASE CHECK THE  LINKS GIVEN BELOW -
ANALYSIS IS BASED ON THESE LINKS

1.HEADLINE
PRINT-Parrikar gets Def, Prabhu chugs in
WEB-PM Narendra Modi expands Cabinet, shrinks some ministers
·         In online version the headline is direct and gives a clear gist of the news. On web, readers skim over rather than read thoroughly. Readers are impatient and wander from page to page. Therefore it is necessary to inform them the entire news content in a single line. If we look at the print headline, one who doesn’t read newspaper regularly cannot understand the news. Many short forms are also used in print headline to reduce space.
·         Headlines are direct and straight forward on web

2. PRESENTATION OF NEWS
PRINT-News content is elaborative with a few important photographs. Essential details are given in a separate column that helps readers to understand the main events happened.
·        Only important news story is given on front page, other related stories are in pages inside the newspaper. Instead of hyperlinks(on web) page numbers are given on front page(for related stories).
WEB
·        Not very elaborative
·        Fast readability
·        Use of subheadings
·        Writing in chunks-This helps the readers to jump straight to the story parts they are interested in without having to wade through irrelevant information.
·        More photographs and list of ministers with interesting data
3.BYLINE
PRINT-PRATUL SHARMA
The same news story is written by different journalists in print and web.
4.LEAD
 WEB-
·        The lead quickly summarizes the story.
·        Shorter lead
PRINT-The lead resembles as a continuation of another story (Follow- up story)
5.BODY
WEB-
·        Less adjectives and adverbs
·        Lively prose
·        usage of strong verbs and sharp nouns
·        More interactive with readers
·        There is no hyped language
·        Short and simple words
·        Only important points.
·        Structured for scanning
·        Flexible approach, because news stories are read on a small screen
PRINT
·        Organized information
·        Importance for language and usage of words
·        Elaborated content

6.QUOTES
WEB-Less quotes
PRINT-More quotes and tried to emphasize quotes by putting them separately in another box

7 .SOURCE OF INFORMATION

WEB-Source of information is given (for ex. With inputs from pib.nic.in)
PRINT-Source of information is not given anywhere.
    
  8. CONCLUSION
    WEB-Less important details are given in the last paragraph
   PRINT-Concludes the news story and also given the page number where more related stories are given.
    9. FEEDBACK/COMMENTS (interactivity)
 WEB-
·        Users can share and like the news story (tweet,fb like,google +)
Users can comment(for ex. Kanu Mistry  4 hours ago
Dear Editor: Can you please explain, how Science, Technology and Earth Sciences is a “Low Profile” work?)
-PROMOTES USER PARTICIPATION

PRINT-
·        Readers cannot comment. The only way to comment is letter to editor.

10. HYPERTEXT
WEB-
·        Readers can jump from one story to another story using hypertext
·        Hypertext offers different pathways for readers.
·        Simultaneous targeting of different groups of readers(those only interested in headlines and those interested in the deeper layers of information and sources)
PRINT-Readers can’t access extra information about a news story. The importance of news determines the length of story.

11. MULTIMEDIA
         WEB-More multimedia elements. (Photographs, videos, audio etc)
         PRINT-Only important photographs

12. RSS FEEDS and ARCHIVES
WEB-
·        RSS feeds are available
·        Old data or news stories can find very easily.
       PRINT-
·        Difficult to find old data.

13. ADVERTISEMENTS
WEB-Most of the advertisements draw readers’ attention (ads are shown after analysing their cookies).
PRINT-Advertisements are for ordinary readers (not for a specific group)
    


Monday, 10 November 2014

TYPES OF COMMUNICATION

TYPES OF COMMUNICATION


¡INTRAPERSONAL COMMUNICATION
¡INTERPERSONAL COMMUNICATION
¡GROUP COMMUNICATION

¡MASS COMMUNICATION

INTRAPERSONAL COMMUNICATION
¡Communication within a person is known as intrapersonal communication
¡It occurs when an individual sends and receives messages internally.
¡Basis of all types of communication.
¡It develops from -our past experiences
                                 -the reference groups we identify
                                 -the roles we play in our lives
INTERPERSONAL COMMUNICATION
¡Communication that takes place between two individuals.
¡Face- to- face communication
¡Immediate feedback
¡Functions-Linking function
                     -Meditation function
                    -Regulatory function
¡Variables affecting-self-disclosure,feedback,nonverbal behaviour,interpersonal attraction etc.
¡Development of interpersonal relationships
 -Initiating
 -Experimenting
 -Intensifying
 -Integrating
 -Bonding
GROUP COMMUNICATION
¡Communication within a group
¡Not very effective
¡Responsibilities-communication and listening
                                     -Feedback
MASS COMMUNICATION
¡It is the process of communicating a message, information or to educate/entertain a heterogeneous audience with the help of mass media like newspaper,television,radio.computer etc
¡Slow and weak feedback
¡Gate keeping-control over the selection and editing of the messages that are constantly transmitted to the mass audience.

COMMUNICATION MODEL-SMCR

COMMUNICATION MODELS


SMCR MODEL
¢SENDER
¢MESSAGE
¢CHANNEL
¢RECEIVER
 

DETAILS
¢This model is advocated by David Berlo
¢The basic process of communication, needs a sender and a message that he/she transmits through a channel to a receiver who responds back(feedback)

S                                                               R
E            channel                                     E
N.......................MESSAGE.....................C
D                                                              E
E                                                               I
R                                                               V
                                                                  E
         feedback              .....................................................       R                                                                                                  



¢This model emphasizes the importance of 'thorough understanding of human behavior as a pre -requisite to communication analysis’
¢It underlines the role of source and the receiver


Friday, 7 November 2014

WHAT IS MASS COMMUNICATION?
Mass communication is  communication with the mass audience
Tool-Mass media ie,television,newspaper,magazines,radio,
   computers,films etc

Communication-inform,educate,entertain etc
FEATURES OF MASS
COMMUNICATION
-Large and fairly undifferentiated audience (heterogeneous audience)
Rapid distribution and delivery
Low cost to the consumers
Indirect and delayed feedback
Some form of message reproduction