PRESENTATION OF THE DAY

WHAT IS MASS COMMUNICATION?

—Mass communication is  communication with the mass audience

—Tool-Mass media ie,television,newspaper,magazines,radio,

   computers,films etc

—Communication-inform,educate,entertain etc

FEATURES OF MASS

COMMUNICATION

-Large and fairly undifferentiated audience (heterogeneous audience)

—Rapid distribution and delivery

Low cost to the consumers

—Indirect and delayed feedback

—Some form of message reproduction

FUNCTIONS OF MASS COMMUNICATION

—To inform

—To educate

—To entertain

—To persuade

  Also helps in the transmission of culture